Thirty Logos - Day 3 - Twitchy Rabbit

Thirty Logos Challenge - Day 3 - Twitchy Rabbit - an email marketing platform. They wanted an update to an existing mascot identity. I used the word "twitchy" as my starting point to expand on the concept. I thought about movement with the logo because that word is movement inherent in twitching. And also, I thought about the idea of a rabbit that when twitchy may have multiple personalities. So I played around with using the same silhouette, but changing the exaggerated eye into different moods by changing the shape of it. The font used has a "twitchy" quality but also matched the updated identity concept and design perfectly. The colors go from moody to calmed down. My rename idea would be hypenosis.

Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Adobe Stock, Creative Cloud, Wacom Cintiq

Thirty Logos - Day 3 - Twitchy Rabbit - an email marketing platform - 3 color identity on mail box background

Thirty Logos - Day 3 - Twitchy Rabbit - an email marketing platform - identity versions

Thirty Logos - Day 3 - Twitchy Rabbit - an email marketing platform - identity color formulas

Thirty Logos - Day 3 - Twitchy Rabbit - an email marketing platform - 3 color identity design as app button

Thirty Logos - Day 3 - Twitchy Rabbit - an email marketing platform - 3 color identity design as app buttons

Thirty Logos - Day 3 - Twitchy Rabbit - an email marketing platform - 3 color identity design on mobile app load screen

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